Hi there! I’m Olena Halaichenko
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📃 Product & UI/UX Design: Design of user-centred, data-driven digital experiences with a focus on usability, accessibility, and business goals. Strong expertise in both UX strategy and polished UI execution.
📃 AI-Assisted Design & Workflow Optimization: Active use of AI tools (e.g. ChatGPT, Claude, Gemini, Midjourney, Leonardo AI, Runway, Higgsfield, Crea, Stitch, Figma AI) to accelerate ideation, generate UI concepts and visual assets, including image generation, enhance content, and optimise end-to-end design workflows. Experience integrating AI into product thinking, improving user experience, and increasing design efficiency through automation and rapid prototyping.
📃Figma: Expert in Figma for designing scalable interfaces, including components, variants, auto layout, design tokens, and prototyping. Experience building and maintaining design systems.
📃 UX Research & Testing: Conducting user research, usability testing, and A/B testing (e.g. via Microsoft Clarity). Translating insights into actionable design improvements.
📃 Design Systems & Scalability: Creating and evolving design systems for multiple products. Ensuring consistency, reusability, and efficient collaboration between design and development.
📃 HTML/CSS: Solid understanding of responsive design, layout structure, and front-end constraints to ensure feasible and developer-friendly solutions.
📃 Marketing Design (Banners & Email Templates): Design of high-converting marketing assets, including banners and email templates, aligned with brand identity and performance goals.
📃 Adobe Creative Suite: Proficient in Adobe tools (Photoshop, Illustrator, etc.) for visual design, asset creation, and brand support.
📃 Communication & Stakeholder Management: Clear articulation of design decisions, ability to present and justify solutions, and effective collaboration with cross-functional teams and clients.
📃 Analytical Thinking & Optimization: Strong ability to analyse user behaviour and product metrics to continuously improve UX and conversion rates.
Teaching preschoolers and primary school students. Reading science books and science fiction. Crocheting and cross-stitching.
Hi there! My name is Olena, and I'm from Kharkiv. I'm a UI/UX designer with a passion for creativity and innovation. My desire to make users happy drives me to create simple and effective designs. I strive to create products that are not only beautiful but also easy to use.
I’m a UI/UX and graphic designer with 5+ years of experience crafting digital products and visual identities. I design landing pages, corporate websites, mobile apps, brand identities, marketing creatives, and presentations that not only look great but also deliver results.
I actively use AI tools to streamline design workflows — from generating visuals to creating content and video. I’ve worked with international digital media companies and freelance clients across the US, Canada, the UK, and Australia.
I enjoy working with design systems, building clear user flows, digging into analytics, and leading junior designers when needed. Always focused on user experience, consistency, and impact.
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